Business Model Canvas for the Electric Vehicle Project (EVP)
Prepared for: Sevenza
Date: January 2025
1. Key Partners
- Engineering Firms: Collaborate on prototype design and development.
- Government & NGOs: Partnerships for funding, policy support, and infrastructure development.
- Suppliers: Local and international suppliers of EV components (batteries, motors, etc.).
- Charging Infrastructure Providers: Companies building charging stations.
- Investors & Crowdfunding Platforms: Venture capitalists, impact investors, and GoFundMe backers.
- Local Distributors: To handle sales and after-sales services in target COMESA countries.
2. Key Activities
- Research & Development: Designing a utility-focused EV for African conditions.
- Prototype Development: Engineering and testing the vehicle for durability and efficiency.
- Marketing & Awareness: Publishing articles and engaging communities on www.sbnewsnet.com and social media.
- Partnership Development: Establishing relationships with suppliers, manufacturers, and governments.
- Production & Distribution: Setting up manufacturing and distribution networks.
- Customer Support: Building after-sales services and maintenance networks.
3. Value Propositions
- Affordability: Delivering cost-effective EVs tailored for African markets.
- Durability: Vehicles designed to withstand Africa’s diverse terrains and climates.
- Sustainability: Eco-friendly transportation reducing fossil fuel dependency and emissions.
- Utility Focus: Practical design suitable for commercial, agricultural, and personal use.
- Accessibility: Modular, easy-to-maintain designs for remote and underserved areas.
4. Customer Relationships
- Community Engagement: Building trust through transparency in development progress (via www.sevenzaauto.com).
- Education: Raising awareness about EV benefits through articles and campaigns.
- Customer Support: Providing reliable maintenance, repair services, and training for local technicians.
- Co-creation: Involving customers in feedback loops for continuous improvement.
5. Customer Segments
- Farmers & Rural Communities: Affordable and durable vehicles for agricultural transport.
- Small Businesses: Utility vehicles for deliveries and logistics.
- Urban Commuters: Eco-conscious individuals seeking sustainable transport solutions.
- Government & NGOs: Organizations promoting sustainable development and green initiatives.
6. Key Resources
- Human Resources: Engineers, designers, marketers, and local distributors.
- Technological Resources: R&D facilities, EV component technology, and charging solutions.
- Financial Resources: Crowdfunding, grants, venture capital, and loans.
- Physical Resources: Manufacturing facilities, distribution networks, and charging stations.
7. Channels
- Online Presence: www.sevenzauto.com, www.sbnewsnet.com, and social media platforms for awareness and engagement.
- Direct Sales: Through partnerships with distributors in COMESA countries.
- Local Dealerships: To provide accessibility and after-sales services.
- Exhibitions & Events: Participation in green energy expos and automotive shows.
- Word of Mouth: Building a community of satisfied users who advocate for the product.
8. Cost Structure
- Prototype Development: Engineering, testing, and refining the vehicle.
- Manufacturing Setup: Costs for production facilities and component sourcing.
- Marketing & Awareness: Content creation, campaigns, and advertising.
- Partnership Development: Costs associated with forming collaborations.
- Logistics & Distribution: Shipping, warehousing, and dealer commissions.
- After-Sales Support: Maintenance networks and training programs.
9. Revenue Streams
- Vehicle Sales: Direct sales to individuals, businesses, and governments.
- Service Contracts: Maintenance and repair packages for customers.
- Advertising Revenue: Monetizing website traffic on www.sbnewsnet.com.
- Licensing Fees: Licensing technology or designs to other manufacturers.
- Grants & Subsidies: Government and NGO funding for sustainable projects.